Member Dashboard
Club Premier2018
Designing a members' dashboard presenting complex data in a digestible format to facilitate informed decision-making.
The Problem
User research revealed that members with Club Premier Level and/or co-branded cards were unable to locate information about their benefits on the website. This resulted in them having to contact the call center to resolve any queries they had.
The Solution
This was the foundation for the design of a comprehensive design system, which aimed to establish a unified language across Club Premier's digital products. Furthermore, it presented an opportunity to reconsider the design of the website.
I began by auditing the site, which at the time was over 250 pages long, and all existing styles and components to document their usage and purpose. The use of copy-and-paste for design and development led to the creation of multiple components with no reuse potential.
The project resulted in the delivery of a comprehensive library of atomic components and elements, including fonts, colors, and icon sizes. By establishing a reference document for all components and design specifications, the secondary goal was to streamline the delivery process for the development team.
This was the foundation for the design of a comprehensive design system, which aimed to establish a unified language across Club Premier's digital products. Furthermore, it presented an opportunity to reconsider the design of the website.
I began by auditing the site, which at the time was over 250 pages long, and all existing styles and components to document their usage and purpose. The use of copy-and-paste for design and development led to the creation of multiple components with no reuse potential.
The project resulted in the delivery of a comprehensive library of atomic components and elements, including fonts, colors, and icon sizes. By establishing a reference document for all components and design specifications, the secondary goal was to streamline the delivery process for the development team.
The Impact
n 2019, Club Premier's homepage received over 57 million views and attracted more than 4 million visits from approximately 1.8 million unique users. The design system enabled the swift creation of new pages, reordering of sections, and relaunching of products within weeks.
n 2019, Club Premier's homepage received over 57 million views and attracted more than 4 million visits from approximately 1.8 million unique users. The design system enabled the swift creation of new pages, reordering of sections, and relaunching of products within weeks.