Merchant Dashboard
ETpay2023
In 2023, as ETpay prepared for international expansion, I led the design of a unified dashboard to support both current and future products across multiple markets.
User Problem
The current dashboard, last updated in 2019, was no longer meeting user needs, with perceived satisfaction and engagement declining. Compared to competitors, the interface felt outdated and prone to bugs. Navigation was complex, especially for new users, with a cluttered layout that overwhelmed users and hindered decision-making. Many tasks required customer support intervention, revealing significant usability challenges.
Business Problem
Inconsistent design patterns across the interface impeded user onboarding, product discovery, and scalability. The absence of a unified design language led to a patchwork of outdated components that didn’t align with ETpay’s 2022 rebranding. The outdated codebase increased the time needed for minor fixes, diverting resources from feature development. Customer support teams were spending significant time addressing issues and clarifying information.
Inconsistent design patterns across the interface impeded user onboarding, product discovery, and scalability. The absence of a unified design language led to a patchwork of outdated components that didn’t align with ETpay’s 2022 rebranding. The outdated codebase increased the time needed for minor fixes, diverting resources from feature development. Customer support teams were spending significant time addressing issues and clarifying information.
The Solution
From January to April 2023, I was responsible for leading a complete redesign, managing a cross-functional team of three developers to launch the first iteration of ETpay's new dashboard.
The new version offers customers access to data that is readily understandable and can be acted upon, presented through a streamlined and intuitive interface. It currently supports six transactional products in Mexico and seven in Chile, providing a unified view of ETpay's growing financial ecosystem. It features self-service functionalities that allow customers to manage their accounts, upgrade plans, and update payment methods independently.
Post-launch observations indicated significant improvements:
From January to April 2023, I was responsible for leading a complete redesign, managing a cross-functional team of three developers to launch the first iteration of ETpay's new dashboard.
The new version offers customers access to data that is readily understandable and can be acted upon, presented through a streamlined and intuitive interface. It currently supports six transactional products in Mexico and seven in Chile, providing a unified view of ETpay's growing financial ecosystem. It features self-service functionalities that allow customers to manage their accounts, upgrade plans, and update payment methods independently.
Post-launch observations indicated significant improvements:
- Reduced manual customer support interactions for basic navigation and data interpretation.
- Improved user self-service capabilities.
- Established a scalable design system that enabled consistent feature delivery without major refactoring.
