Website Redesign
ETpay2022
In 2022, I redesigned ETpay's website, transforming it into a strategic platform for the brand, services, and growth.
User Problem
ETpay's existing corporate website failed to effectively communicate the company's evolving value proposition, technological capabilities and growth trajectory to potential customers. The one-page design lacked the depth and functionality to showcase ETpay's full suite of payment processing and integration services, resulting in a user experience that felt outdated and did not reflect the company's innovative approach to financial technology.
Business Problem
In early 2022, ETpay underwent a complete brand redesign in preparation for international expansion beyond its home market of Chile. However, the company's corporate website remained misaligned with this new visual and strategic identity. As ETpay expanded into new global markets, such as Mexico, this disconnect threatened to hinder the company's business development efforts.
In early 2022, ETpay underwent a complete brand redesign in preparation for international expansion beyond its home market of Chile. However, the company's corporate website remained misaligned with this new visual and strategic identity. As ETpay expanded into new global markets, such as Mexico, this disconnect threatened to hinder the company's business development efforts.
The Solution
Working closely with cross-functional teams in Chile and Mexico, I:
To further empower the design team's autonomy and adaptability, we moved the site to the Framer platform in 2023. This increased our responsiveness to market changes by allowing our in-house design team to make updates and content changes without relying on engineering resources.
Core TeamDesign: Fernando Roldán, Dev: Stepan Nikulenko.
Working closely with cross-functional teams in Chile and Mexico, I:
- Redesigned the site architecture to create a robust, multi-page experience that could showcase ETpay's full suite of payment processing and integration services.
- Developed a cohesive visual identity and intuitive user experience in line with the company's refreshed branding.
- Managed the site launch process, ensuring seamless coordination between design, development, and sales teams.
To further empower the design team's autonomy and adaptability, we moved the site to the Framer platform in 2023. This increased our responsiveness to market changes by allowing our in-house design team to make updates and content changes without relying on engineering resources.
Core TeamDesign: Fernando Roldán, Dev: Stepan Nikulenko.
